The Story of a SC State Fair Icon | History In A Nutshell Shorts

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Hipp, Francis Moffett
"H" is for Hipp, Francis Moffett [1911-1995]. Insurance executive. After graduating from Furman, Hipp joined his father's company, Liberty Life Insurance. The Greenville-based firm also owned radio stations in Columbia and Charleston. When Hipp's father died in 1943, the company's directors elected him president and chairman of the board. An energetic leader, Hipp expanded the company into the Southeast through its own agents and nationally through financial institutions. In 1950, the Broadcasting Company of the South was formed for the company's broadcasting entities—and, in 1953, launched its first television station. In 1967 the Liberty Corporation was created, with Liberty Life, Cosmos Broadcasting, and Surety Investments merged into it. As chairman of the State Development Board from 1959 to 1963, Francis Moffett Hipp was credited with major successes in recruiting new industry to South Carolina.
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“Meet me at the rocket!” Visitors to the South Carolina State Fair may have heard those famous words. Fair-goers have used this rocket as a popular rendezvous point ever since it was placed there.

Before it became a rallying point for state fair visitors, it was an intermediate range ballistic missile for the U.S. Air Force. Designed by Dr. Wernher Von Braun (the same von Braun who designed the rockets which carried astronauts to the moon!) and built by Chrysler, this Jupiter missile’s original purpose was to carry nuclear payloads. The rocket’s name, believe it or not, is Columbia! The Air Force retired Columbia in 1963 and donated it to the city which shares its namesake. It was erected in 1969 and has served as a staple symbol of the SC State Fair ever since!

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